Campaign architecture, release strategy, and brand positioning across all FivePluSix divisions. The thinking that makes the creative land where it should.
Came up through music marketing before the industry decided that marketing and strategy were the same thing — they aren't. Strategy is about what you do and when. Marketing is about how you tell people. Both matter, but in that order.
Spent several years across independent labels and boutique agencies working on release campaigns, brand launches, and cultural positioning for artists and companies who had something genuinely worth saying. Joined FivePluSix to work at the intersection of creative and commercial — where the interesting problems live.
Leads on campaign strategy and release planning across all label projects. Involved from concept stage on larger projects — ensuring the strategic framework is in place before the creative begins, not retrofitted once it's done.
Also leads on brand positioning for select client projects — working with the Creative Director and Digital Lead to ensure that what a brand says about itself is as coherent as how it looks.
Le Saint Mark campaign — strategy and release planning. LFA Vol. I — release strategy. Brand Campaign — positioning and campaign architecture. Multiple unreleased projects in development.