Leads all visual production at FivePluSix — music videos, commercial film, short-form narrative. Every frame built with intent, executed with precision.
Trained in narrative film before moving into music video and commercial work — carrying the discipline of long-form storytelling into formats where most people abandon it. A background in cinematography informs the directing: the visual language is always built before the camera moves.
Spent several years working across independent productions and agency-led commercial projects before joining FivePluSix. The shift to in-house production was deliberate — more creative control, deeper collaboration, better work.
Leads all film and visual production across the label. Directs the majority of FivePluSix productions, working closely with the Creative Director on all treatments. Also manages the wider film network — bringing in specialist crew for larger productions as required.
Increasingly involved in the development of AI-assisted production techniques within the studio — not as a replacement for craft, but as a way to extend what's achievable within a given budget and timeline.
Short Film Production — director. Music Video Production — director. Le Saint Mark campaign visual — director. FivePluSix Campaign Series 001 — photography direction.