Translates the FivePluSix visual language into interactive form. Websites, identity systems, motion, and digital experiences — built to the same standard as everything else.
A background in graphic design that expanded into digital as the medium became impossible to ignore and then impossible to separate from print. Worked across branding studios and digital agencies before moving in-house — drawn to the depth of focus that comes with working inside one label rather than across fifty clients a year.
The approach to digital work is rooted in typography and proportion. A website that doesn't hold up typographically doesn't hold up at all. Interactions are considered but never decorative — they should mean something or they shouldn't be there.
Leads all digital design and development across the label — from artist websites and identity systems through to campaign assets and motion design. Works closely with the Creative Director on every project that has a digital touchpoint, which is most of them.
Also responsible for the FivePluSix digital platform itself — the site you're reading now — and for the motion and interaction standards that carry across all work.
FivePluSix website — design and build. Brand Campaign — digital identity and web. Artist Digital Identity — full system. LFA release visual identity — digital rollout.