Built FivePluSix from the ground up. Oversees all creative output across music, film, and digital. The creative filter through which every project passes.
A decade-long background across music, film, and brand — working across independent and commercial contexts before founding FivePluSix in 2017. The label was built to be the kind of creative infrastructure that didn't exist when it was needed most.
The philosophy is simple: every project should be exactly as good as it can be. Not commercially acceptable. Not industry standard. As good as it can be. That standard gets applied to everything — from a single-track release to a full brand relaunch.
Oversight of all creative output across every division. Involved at concept stage on every project, with varying degrees of hands-on involvement depending on scale and scope. The final creative sign-off on anything that carries the FivePluSix name.
Also leads on new business development and strategic partnerships — determining which projects FivePluSix takes on and why. The label is deliberately selective. That's what makes it worth something.
Le Saint Mark campaign — creative direction. LFA debut EP — executive production. Visual Concept Series — concept and direction. Brand Campaign — creative direction and strategy.